Another year of masks, “Zoom” face and excessive screen time appears to have knocked the beauty industry off its axis. In 2021, TikTok – the video platform with a track record of catapulting cosmetics ...

A new trending makeup routine is taking TikTok by storm This is not a drill: pre-shower makeup is a thing that's trending. The term is making the rounds on social media right now, with the hashtag ...

Like any beauty trend, you can gauge its longevity through TikTok. Some makeup looks are only of its moment (does “core” sound familiar?). Others are here to stay. Douyin makeup falls in the latter ...