SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

Starting price: No upfront pricing for SAP Sales Cloud. Key features: SAP Customer Relationship Management (CRM) and Customer Experience (CX) products are key components of SAP Business Suite and work ...

SAP debuted its hosted customer relationship management software service Thursday, moving the business software applications giant into an arena that is becoming increasingly crowded. SAP, as ...

(Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

The contest between Oracle and SAP involving their respective customer relationship management (CRM) applications in many ways is only one front in a battle between ERP titans that has been fiercely ...